Panties with a Purpose
EBY (Empowered by You) is an e-commerce & subscription intimates company where I am much more than a designer. I've taken on Facebook ads, Youtube channels, email marketing and more. The bold vision and mission for the company has allowed me to push my practice further than ever before.
Facebook & Youtube Ads
As digital marketing demands high volumes of content, I took on the role of editor and some times videographer for Facebook, Instagram and Youtube ads. All these videos are edited for conversion as well as done in 3 different aspect ratios per concept to get the most organic feel.
Email & SMS Marketing
Every month, EBY creates new colors and products. I create 13-16 email campaigns a month, including creating artwork, gifs and general concepts. I plan strategy and merchandising in tandem with the Head of Product and CEO. The first month I had full control over strategy, design and schedule, email revenue increased by 43% in one month (more stats upon request). Below is just a small sample of the wide breath of email designs:
Along with the emails, there are SMS campaigns for customers who want to see things first. For those, I create gifs and static images that got along with the email. I strive to have the content riff on the email, so the message feels exclusive yet cohesive. There was a similar increase to SMS revenue from month to month.
EBY is constantly optimizing and evolving. For SEO and ease of use, a 404 page was added to the site. I created the concept, artwork and wireframe for the development team. I worked closely with the dev deptartment as well as my creative director to create this fun and fresh 404 page.
Similarly, the team wanted to create a landing page to optimize Facebook ad conversion. This page was adapted from a high converting blog post. I took from the familiar look of a "listicle" to make it feel more authentic and organic, while still keeping to brand.